What Your Need To Know to Launch & Grow

From Farmer Markets to National Distribution

Our Courses and Coaching Packages to fit your needs today.

Want to learn how to


    Do you have a food product; a killer recipe, a healthy smoothie or just a great product idea and now you want to share it with others?


    A specialty product business?​​
    Have you been selling to friends, at farmer’s markets, festivals and maybe even in some local stores? But now you know that it's time to go


    Perhaps you have been selling locally and maybe in several stores; you’re selling on Amazon and now you’re ready to be a serious regional player.

Learn how to start and grow your specialty food or beverage business!!

We provide the knowledge you need, when you need it! ​


Co-Founder at Kitchen-2-Shelf | Helping Food Start-Ups | ETC - Educator, Trainer & Coach |Business & Career Coach

Debra Armstrong

Debra is an Educator, Trainer, and Coach.  with over 10 years’ experience as a business educator and trainer.   She has spent the past 7 years working with aspiring entrepreneurs and small business owners.  Including as the Training Manager at Renaissance Entrepreneurship Center, in the San Francisco Bay Area.  While there she helped 100+ aspiring business owners and developed curricula that was used in classes throughout the Bay Area. She also lead the startup team with Steve to create and launch Essex Marketing and Fulfillment Center, in San Rafael, CA. Supporting companies and brokers with marketing materials, product and promotional fulfilment. Debra holds a Bachelor’s in business, a Master’s in Education and is a Certified Coach with ICF (International Coaching Federation) and was a Small Business Development Center advisor in Northern CA. 

CPG/Food Marketing Pro / Founder Coach / NexxtLevel Podcast / Kitchen-2-Shelf.com CPG Courses /Frac. VP Marketing

G. Steven Cleere

G. Steven Cleere is a Retail Marketing Expert an Advisor, Consultant and Founder Coach. He is the Host of the popular NexxtLevel Brands Podcast focused on Emerging Brands and what they need for success. Steve was a founding partner of Trademarketing Inc. a successful retail marketing agency located in SOMA, San Francisco. Leading this agency for over 20+ years he worked with well established brands such as Nestle, Clif Bar, El Monterey Frozen Foods, Tetley Tea, Traditional Medicinals, Claritin and Hasbro. Helping them create successful strategies for retail and new product launches including the launch of Luna and Mojo bars with Clif. Steve got “hooked” working with smaller emerging and startup brands when he began volunteering as a mentor for an Entrepreneurial Incubator space, with a commercial kitchen in the bay area. Loving working with these smaller brands he has sought out and helped companies launch and grow. These companies include Echo Lunch Box, Gr8Nola, Spouted Mind, The Muscle Donut, Hot Eric, and Sun Rise Fresh Dried Fruits

The Knowldege you need - Starts Here

From Launch to National Distribution - We have the class that will work for you.


Box Chocolates

Josh Founder

Steve is the go-to guy for branding and marketing in the CPG space. Incredibly approachable, Steve has years of experience and knows the ins and outs of the business. I had the opportunity to be part of Kitchen 2 Shelf, the program Steve and Debra created to help small food manufacturers take their product to market. The program is a must for all startups CPG companies.

Founder & CEO, Sprouted Minds, LLC


Steve has guided me through the beginning of my natural food business and through the up’s and downs. His deep knowledge of retailers, marketing, trade spend requirements, and what to do when the rug gets pulled out from under you have been pivotal in my business.

Founder of Lampe Granola


If you are sitting at the precipice of growing your food product business this class is for you! Steve and Deb, with their extensive experience working in food-related education and in the Consumer-Packaged Goods industry, offer a thorough course for the food entrepreneur to take their product to the retail level.

The Retail Ready course is a multi-week class that walks through every component needed to take our business through the next phase. I can confidently face the opportunities ahead with an improved sense of priorities, as well as the tools and the resources to guide the way!

Founder CEO Snacktivist Inc.


I have had the pleasure of working with Steve for the past 3 months. I have found his insight to be incredible, it reflects how many years of experience he has in the CPG and retail industries. He is approachable, fun and has a great teaching style as well. I would highly recommend any business owner to seek assistance from Steve when strategizing a companies approach to the market. He and Debra make a great team!


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  • Include questions a potential student may have before purchase.

    Address common questions ahead of time to save yourself an email.

  • Include questions a potential student may have before purchase.

    Address common questions ahead of time to save yourself an email.

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